Gallo sold around 120 million gallons of wine coolers each year.
Wine cooler brands of the 80s.
In the height of the john.
The wine cooler was a play on the spritzer a drink diluted with carbonated water to fill more glasses and feel more refreshing.
And movie and tv characters starting in the 80s especially don t drink drinks.
The ecto cooler we knew finally saw its end in 2001 when it was renamed shoutin orange tangerine.
Our research shows that the show off aspect is an important part of champagne drinking said one brand.
The rising class of wine coolers from brands like st.
Us wine sales had surged in the 1970s but dropped in the go get em 80s when a strong dollar made imports more competitive.
Yes the brand wasn t doing as well as in its heyday like in 1986 and 1987 when e.
The company that owns the brand e j gallo just this year started paying the big wine tax and blam wine is back in coolers again and the coolers are now in cans.
Wine coolers have come a long way since the 1980s in those days brands like bartles jaymes and their cloyingly sweet wines reigned supreme.
A generic anonymous wine glass doesn t work for don johnson it s a waste of ad real estate.
And people would think they were so posh having a babycham from their parents cabinet.
But with the emergence of yuppie culture this bubbly libation took off as both an apéritif and as a status symbol for social climbers looking to show off their new found wealth.
Prior to 1980 champagne and sparkling wine was something most people drank only on special occasions.
But even if wine cooler sales had.
In the 80s commercial wine coolers starting hitting the markets with zany flavors like apple citrus and berry.
A formula change soon followed so it wouldn t stain clothes and the drink s name was once.
Moreover wine coolers are an alcoholic drink that never transcended the brands that make them.